How Edot Consistently Achieved a ROAS of 5 and Above for a Home Decor Brand on Facebook


Challenges Faced:

The home decor industry in the digital advertising landscape presents its own unique challenges:

  1. Intense Competition: The home decor market on Facebook is highly competitive, with numerous brands vying for consumer attention.

  2. Budget Constraints: Our client had a limited advertising budget, necessitating careful ad spend management.

  3. Consistency in ROAS: Maintaining a consistently high ROAS is challenging in a dynamic digital advertising environment.

Our Approach:

To meet these challenges and maintain a high ROAS, we crafted a strategy that combined creativity with precision:

  • Comprehensive Market Analysis: We conducted thorough market research to understand the competitive landscape and consumer behavior in the home decor industry on Facebook.

  • Strategic Campaign Design: We meticulously designed advertising strategies, emphasizing audience targeting, captivating ad creatives, and budget optimization.

  • Data-Driven Decision-Making: Continuous data analysis enabled us to adapt the strategy in real-time, ensuring maximum efficiency.


  • Audience Targeting: We strategically selected and targeted audiences most likely to engage with our client’s home decor products.

  • Creative Ad Content: Engaging ad creatives showcased the style and quality of our client’s home decor collections, differentiating them from competitors.

  • Budget Optimization: Careful budget management ensured optimal returns on ad spend.


Our collaborative efforts produced consistent, high-level results:

  • ROAS of 5 and Above: Throughout the campaign’s duration, we consistently achieved a remarkable ROAS of 5 and above, illustrating the sustained effectiveness of our advertising strategy.

  • Enhanced Brand Visibility: Our work not only maintained a high ROAS but also significantly improved the brand’s presence in the competitive home decor market on Facebook.